THE COMPANY

WABI Beauty is the No.1 Greek makeup and cosmetic products company based in Athens, managing to create 600 new formulas for its products in the last 3 years.

With a strong emphasis on the quality of its products, WABI Beauty has created an integrated research and development team, which analyses new trends in the beauty industry, creating new cosmetic formulas that are completely adapted to the needs of consumers in the international market.

It has a specialized quality control laboratory to ensure the reliability of its products.
WABI Beauty pays great attention to :

  • Environment
  • sustainability
  • local communities (involved in many social responsibility actions)

WABI Beauty has an international presence and exports its products to many countries, while at the same time collaborating with distinguished professionals in the makeup industry to create collections and promote its products at an international level.

THE WORKSHOP

WABI Beauty’s factory is equipped with the most modern technologies and production machinery, while all its products are subject to strict quality and safety controls, managing to secure quality certifications such as ISO 22716. The specialized staff and the modern technological equipment of the unit is a significant competitive advantage, as it enables WABI Beauty to produce 100% of its products, to renew its merchandise immediately and to launch new innovative products with high speed, competitive in quality and price.